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Identify actor in microenvironment who affected the target.

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Reference no: EM131218429 , Length: 1200 Words

Read the case "Target: From 'Expect More' to 'Pay Less'" on pages 103 to 105 of the textbook and prepare answers to the questions below.

Question 1

Identify four actors in the microenvironment that haveaffected Target's performanceoverthe past few years.

Question 2

Describe how economic and cultural factors affected Target's marketing strategy during the economic downturn.

Question 3

Name Michael Porter's four basic competitive positioning strategies. Which one of these best explains Target's original positioning of "better stuff for slightly higher prices" in the context of global recession? Explain.

Note:

A page is defined as double spaced, with standard margins, and using a standard 12-point font.

 

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Target’s performance has been affected by a range of micro environmental factors. The major micro environmental factor was the drop in sales revenues and the dwindling profits. Wal-Mart’s sales were growing, and that meant that Target’s sales would go down since consumers preferred Wal-Mart for Target. The inability of Target’s managers to identify a solution to the problem of dropping sales and develop a viable course of action also affected Target’s performance. Another micro environmental factor was the thriftiness of customers all over America, which endeared

Reference no: EM131218429

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