Reference no: EM133400298

Corporation name: Apogee Enterprises 

Generic strategies

1. Identify and describe the most possible generic strategy (ies) followed by your corporation. Mention the evidence you find from the corporate site.
2. Use the industry analysis (Five Forces of Porter model) from exercise 1 and evaluate how your corporation can improve its competitive position through each force according to the generic strategy identified. Provide evidence.
3. Identify the most possible stage of the industry Life Cycle of your corporation. Then, describe each factor for this stage and provide evidence from your corporation to support your analysis.
4. Identify the possible pitfalls of the generic strategy followed by your corporation. Then, analyze it and provide evidence from your corporation to support your analysis.

Corporate strategies

1. Identify two related diversification initiatives of your corporation that respond to the rationality of economies of scope and market power. Then, discuss these questions: (1) is the corporation levering core competencies and sharing activities to achieve economies of scope? (2) is the corporation using pooled negotiation and vertical integration to achieve economies of scope? (3) Is the corporation creating or destroying value through related diversification (consider benefits and risk?  Provide evidence of the initiatives and in general to support your answer.
2. Identify four unrelated diversification initiatives of your corporation. Then, use the Boston Consulting Group (BBG) Matrix (see exhibit 6.4 in the textbook) to complete simulation exercise on portfolio management. This simulation consists of hypothetically assigning a relative market share (e.g., 10X, 2X, 0.2X, etc.) and an industry growth rate (e.g., 2%, 12%, 20%, etc.) to each initiative. Finally, indicate if the corporation has starts, questions marks, cash cows, and dogs unrelated diversification initiatives in their portfolio.
3. Identify a recent merger or acquisition made by your corporation and describe it. Then, identify the motive and benefits of the acquisition and potential limitations. Use the textbook to identify the motive, benefits, and limitations, and support them with evidence.
4. Identify a recent international alliance made by your corporation and describe it. Then, identify the reasons for the business alliance and the potential downside of it. Use the textbook to identify the reasons and potential downside and support them with evidence.