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1. Choose one of your companies.
2. Identify a new service, a new product, a marketing idea or a sustainability idea that you think they should develop.
Review your SWOT profile. Is there an opportunity they're missing?
Is there something they're not providing that their target market would want?
Is there a service they could be providing to be more sustainable that would benefit their company and their customers?
Is there a message they need to get out that would create value for them?
Write a :15 to :30 pitch that tells what the product or service is, what value it has, how it will help the company, what it would take to create, who you would market it to and the promotion or advertising you'd use.
Interactive Activity: Global Business Today and Licensing and Market Entries. Review the E-activity and respond to the following: Discuss that main disadvantage of using licensing as a market entry tool
1. what do you feel is the best strategy for communicating an open-door policy to those who work for you? explain in
essay topicdifferentiated marketing normally creates more total sales than undifferentiated marketing. thus it also
Describe Market Logistics. What are some of the steps necessary for market logistics planning? Please provide an example.
OXO value proposition. What value proposition does OXO provide to these customers? Is this value proposition different/same as competitive offerings? How so
Discuss some of the challenges Pizza Hut might face in conducting marketing research in potential new international markets.
Calculate the relative performance
analyse a case study in pairs that gives a critique of the issues in the case. the case study you will need to address
Explain Marketing-Discussion and Why are the production concept and the product concept and the selling concept considered inferior
New Product Development and the Product Life Cycle, rom the scenario, analyze the goals, product, price, and promotion for the new product launch in each stage of the product life cycle
tou are the marketing manager responsible for launching an innovative new product called v fusion energy. see this web
a variety of communication channels also exist to promote the marketing campaign wheather using traditional or new
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