Identify a new product or product line

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Assignment:

Delta State University has assigned the management of the trademarked mascots of the University (the Fighting Okra, the Statesman, and the Lady Statesman) to the College of Business. You have been retained by the College of Business as a consultant to make recommendations and/or proposals for the mascots of the University. Your recommendations and/or proposals should be developed as if they will be presented to the Dean and the Chairs of the Divisions in the College, and you should remain mindful that this will be a small business.

Since you began this consulting assignment for the College of Business, several of the mascot products have been very successful financially. Wishing to build on this success, you recommend that a team be created to identify a new product or product line. who would you assign to this team? Substantiate your selections.

Reference no: EM133455592

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