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Businesses are advised to price products according to the value the products provide the customer. but rarely do business customers come right out and tell a selling firm what the value is to them. Identify a marketing research tool that could be used to help define the dollar value of product benifits for a business customer. Explain.
Discuss the ethical violations concerning CVS Pharmacy banning tabacco products in their stores. Does this make sense from a "market system" perspective.
Dracca's Senior Vice President of Sales, Bob Marley, and one of his sales representatives, Bill Farian, were on a conference call and learned that Dracca's new line of high chairs was going to be recalled the next day.
Illustrate what kinds of influence would be appropriate for building a stronger relationship with that person.
Consider an EOQ model with shortages having demand rate a, setup cost K, holding cost h, and shortage cost p. Alternatively, consider a POQ model with demand rate a, setup cost K
TopOil, a refiner in Indiana, serves three customers near Nashville, Tennessee, and maintains consignment inventory (owned by TopOil) at each location.
summarize the advantages and limitations of conjoint analysis for obtaining preference data from customers.
Why is succession planning important? How do large businesses do it and how to small business handle it?
Consider the cutting stock problem that arises when a company manufactures sheets of standard width 100 and has commitments to supply 40 sections of width 40, 60 sections of width 24, and 80 sections of width 18.
Illustrate what cooperative strategies constitute and in illustrate what circumstances you would use which strategy. In case study, illustrate what cooperative strategies are being used by business.
Select an organization and discuss what type of information should be protected in a BIA plan. How would you ensure protection of the confidentiality
Given the projected demands for the next six months, prepare an aggregate plan that uses inventory, regular time, overtime, subcontract and backorders. Regular time is limited to 170 units per month (Cost per Unit = $30 ).
A new six-speed automatic transmission for automobiles offers an estimated 4% improvement in fuel economy compared to traditional four speed transmission car averages 30 miles per gallon
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