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Identify a firm in the service sector of your choice

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Reference no: EM132733787 , Length: word count:2500

MKT501-MARKETING MANAGEMENT

Assessment Task

Identify a firm in the service sector of your choice. If the firm is a large concern then students can investigate a particular SBU in that finn. Student should investigate the finn's current marketing performance and prepare a comprehensive strategic marketing plan. The proposed plan should be based on original thoughts of the students.

Emphasis should be given to creative solutions. The marketing plan should include:

• Defining the organization's business, mission and goals.

• Identifying and framing organizational goals.

• Formulating product market strategies.

• Budgeting marketing, financial and production resources.

• Marketing ethics and social responsibility.

The marketing plan should not be a mere description of what the firm is already doing, but how it should innovate itself to develop a sustainable growth.

Therefore, the use of aggressive or even radical market - driven approach would be necessary. Originality and creative solution is essential in completing this project successfully.

Word limit: 2,500 - 3,000

Reference no: EM132733787

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