Identify a company that has extended or is planning

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Identify a company that has extended or is planning to expand into international markets. The company you classify could be a small firm, a large multinational, or a new start-up going global from the beginning. Your examination should consider the following: A. Brief impression of the company. What it makes or sells when it was founded number of employee's annual revenues/profits form of operations. B. Examination of its international/global strategy. What was the motive for increasing into international markets? You may select to focus on strategy in a particular region or country or focus on how the strategy changed from country to country. C. For the country you investigated in project 1 analyze if this company must enter that market and if so how that export, licensing, franchising, strategic alliance or FDI. (Assume they aren't there now). D. Deliberate challenges, obstacles and setbacks to their globalization efforts as well as what the firm did to overcome them. What were the company's important success factor? If not successful why not? What might have been done differently? Your sources will comprise at least one academic journal two quality Web sources and two other popular business sources (Forbes, Fortune, Wall Street Journal, Financial Times and Harvard Business Review).

Reference no: EM1372969

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