Identify a brand (sony) about which you are passionate

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Reference no: EM13728567

Write a 800-word paper in which you identify why SONY is my favorite brand. In the paper you should do the following:

?Identify a brand (SONY) about which you are passionate.

?Explain a minimum of three reasons why you are passionate about this brand.

?Respond to the following questions:

Is the company successful in building loyal customer relationships across different groups?

Why or why not?

?Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors.

Reference no: EM13728567

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