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In this assessment, your role as an entrepreneur is to identify, investigate and evaluate new opportunities to invest within Australian market. In your capacity as a marketing manager for an organisation of your choice, briefly describe the organisation, its structure, products or services and its current markets. TASK 1 Based on the above scenario, develop a comprehensive report titled 'Identification & Evaluation of Marketing Opportunities, covering the following areas: a. Identify two opportunities to enter new market, with current or new products and two opportunities to introduce new products to your current markets. b. Explore entrepreneurial, innovative approaches and creative ideas for their potential business application, and develop into potential marketing opportunities by analysing and documenting these opportunities in terms of: I. Their potential contribution to your organisations business II. Their fit with your organisation's goals and capabilities III. Likely impact on your current business and customers IV. External influences on the financial viability of each opportunity V. Probable return on investment VI. Describe and rank marketing opportunities on their viability, and likely contribution to the business VII. Changes needed to current operations VIII. Changes needed to maintain current quality of customer service IX. Resources required to make the necessary changes X. Develop a communication plan to communicate your findings to the key stakeholders in your organization. XI. outline key provisions of relevant legislation, codes of practice and national standards affecting marketing operations in your organization XII. Briefly describe what statistical methods and techniques you would use to evaluate the above identified marketing opportunities?
Evaluate the challenges that for-profit public companies face from recurrent scandals, political attacks and alternative corporate structures such as the B-corp.
Expand your answers to show your understanding of workplace conflict. Refenced/cited.
Southeastern Bell stocks a certain switch connector at its central warehouse for supplying field service offices. The yearly demand for these connectors is 14 comma 90014,900 units. Southeastern estimates its annual holding cost for this item to be $..
Suppose the firm in this example considers a second product that has a unit profit of $5 and requires 2 hours for each unit produced. Assume total production capacity remains 40. Use y as the number of product 2 produced.
Is it better to minimize the cost of the inventory with a method like EOQ or to order only to meet demand? Why?
A promptly shipped 200 pairs of tires, determining on his own the several sizes and number of pairs of each. B refused to pay, and A brought suit.
The operations manager for a local bus company wants to decide whether he should purchase a small, medium, or large new bus for his company.
What is a monopoly and what creates a monopoly? What are the pros and cons of a monopoly?
Suppose that the estimate of the percentage of new purchasers who will ultimately try the brand is uncertain and assumed to be normally distributed with a mean of 35% and a standard deviation of 4%. Calculate the long-run market share that the compan..
What are the emerging technologies that are shaping the retail security sector? How are they changing the way this job gets done?
Select a global company that has been successful over the last ten years (one that is not your selected strategic audit firm).
How do you believe a project manager should decide that one estimate is better than another when scheduling project work? If you were the project manager in this case study, which estimate would you use?
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