Ideas for increasing profits and enhancing customer service

Assignment Help Business Management

Reference no: EM131803818

Problem: List the steps involved in segmenting markets. Six steps are involved when segmenting markets:

(1) selecting a market or product category for study;

(2) choosing a basis or bases for segmenting the market;

(3) selecting segmentation descriptors;

(4) profiling and evaluating segments;

(5) selecting target markets; and

(6) designing, implementing, and maintaining appropriate marketing mixes.

Question: Write a letter to the president of your bank suggesting ideas for increasing profits and enhancing customer service by improving segmentation and targeting strategies.

Reference no: EM131803818

Questions Cloud

Essay - Critically evaluate human resource employee training : Essay - Critically evaluate the human resource employee training in five star hotels and A critical evaluation on guest selection criteria among 5 star hotels

Describe the bases for segmenting business markets : Describe the bases for segmenting business markets. Business markets can be segmented on two general bases. First, businesses segment markets based on company.

What is catering contract : What is a catering contract and why is it important to have one? List 10 components of a catering contract.

Discuss rights and responsibilities of unions and management : Discuss the rights and responsibilities of unions and management. Discuss the role of HR professionals in labor-management relations.

Ideas for increasing profits and enhancing customer service : Write a letter to the president of your bank suggesting ideas for increasing profits and enhancing customer service by improving segmentation and targeting.

Negatives of planner representative attending each event : What are two potential positives and two potential negatives of a planner representative attending each event?

Explain relevance of your chose issue to todays environment : Explain the relevance of your chose issue to today's business environment. Does this issue impact a specific industry or all industries?

Discuss the incentives for chemical process control : Derive the response of general First order system to Sinusoidal input. Define amplitude and phase lag - Explain the control instrumentation of cascade control

How will you remind and encourage participation : How will you promote or advertise these excursions? At the event, how will you remind and encourage participation?

User Account

All Pages