Reference no: EM132255375
1. The farther a new product idea is allowed to proceed through the development process
the more fragile and easy to kill it becomes.
the harder it becomes to stop.
the more supportive its testing should be.
the less stringent the evaluations it must pass should become.
2. Which of the following is not a risk/disadvantage associated with speeding to market?
The firm may be tempted to concentrate on only easy, incremental product projects.
The firm that gets to market first has very little short-term advantage.
Management might be tempted to concentrate on quick, close-to-home innovations at the expense of really new products.
The firm may cut critical steps in the new products process.
3. Successful product development requires
tough, absolute standards early in the new product process to overcome automatic approval of "weak products with momentum."
the need to dismiss developers associated with product failures.
recognition that those involved consider personal, as well as the firm's risk of failure.
the understanding that all people like taking risks and are eager to take on new product assignments.
4. Ralph and Sven enter into a contract under which Sven agrees to guide Ralph’s expedition through Tibet for which Ralph agrees to pay Sven. This contract may not be assigned if
the assignment will significantly change the risk of nonperformance.
the assignment is expressly prohibited by the terms of the contract.
the contract is uniquely personal in nature.
any of these choices.