Hubspot is currently at a crossroads with management

Assignment Help Marketing Management

Reference no: EM13347507

HubSpot is currently at a crossroads with management looking for rapid acceleration of sales and profits. In their quest for growth, Halligan and Shah face significant challenges that are associated with the inbound marketing model. To meet these challenges, Halligan and Shah have enlisted you to help them determine how to move forward.

1. Do you agree with HubSpot that the "rules of marketing" have changed in the age of Web 2.0 technologies such as social networking, blogging and Twitter? Why or why not?

2. What customer segment(s) do you suggest HubSpot to focus on? Should it serve any customer that comes its way, or narrow the target to either Owner Ollies or Marketer Marys? In parallel, should it focus on B2B or B2C customers? (hint: in addition to any qualitative analysis, consider conducting Customer Lifetime Value analysis on the segments)

3. Does Hubspot have the right approach to serving the target market? What do you recommend them to do in product, pricing and promotion strategies?

The basic formula for evaluating CLV to be used is:

CLV = [Monthly profits] * [Customer Lifetime in Months] - [Acquisition Cost]

Recall that Customer Lifetime in Months = 1/Churn Rate

Recall that churn rate is the opposite of retention rate.

Reference no: EM13347507

Questions Cloud

Prepare a powerpoint presentation on effect of different : prepare a powerpoint presentation on effect of different cultures in uae.effect of different cultures in uae the entry

Income tax projectfactsvalerie lawson and clara norman are : income tax projectfactsvalerie lawson and clara norman are the sole equal shareholders in the corporation of lawson and

Busy waitingis there any benefit to busy waiting : busy waitingis there any benefit to busy waiting? discuss.barrier synchronizationdiscuss an application that would

Part-2write a program that will perform some of the basic : part-2write a program that will perform some of the basic tasks accomplished by a file integrity checker such as

Hubspot is currently at a crossroads with management : hubspot is currently at a crossroads with management looking for rapid acceleration of sales and profits. in their

Developing a balanced scorecard explore the need for : developing a balanced scorecard explore the need for organisations to calculate and manage performance against

1 - utilizing the rat stereotaxic atlas in the course : 1 - utilizing the rat stereotaxic atlas in the course materials devise a surgical plan for implanting a michigan type

You will write functionsbull bnull basisatolbull brange : you will write functionsbull bnull basisatolbull brange basisatolthe function null basis takes a matrix a as input and

Exercises1make a program that will graph the following : exercises1.make a program that will graph the following parabolas where x ranges from -10 to 10 in increments of 0.1.

User Account

All Pages