User Account

All Pages

How you would segment the market to conduct research

Assignment Help Marketing Management
Reference no: EM131484836

Discussion: "Market Segmentation and Targeting"

Please respond to the following:

• From the e-Activity, determine how you would segment the market to conduct research for the health care product or service you found. Explain your rationale.

• Referring to the same health care product or service, determine the most effective markets for that product or service. Explain your rationale.

Market segmentation is the process of dividing the broad and common market into different groups as according to the common needs and interest of the customers and it includes designing and implementation of the strategies to target the customers. Suppose we have to segment the market for the health care product like health insurance. For this product, I would like to recommend to segment the market on the basis of the following:

• attitude,
• behavior
• product preference
• health risk
• behavioral change or level of engagement

It will help in marketing the right health insurance to the right people on the basis of geographic, demographic, psychographic and behavioristic traits.

I would recommend the most effective market for the health insurance product, the high income earners and educated population. It would be easy to target them and to define the benefits of the product to them. High income profile people will easily buy the product and would able to pay the premium of the insurance.

Reference no: EM131484836

Questions Cloud

Young adult would understand : A 19 year old was just diagnosed with type 2 diabetes. Explain what insulin resistance is in terms the young adult would understand.
Individual genes with two different alleles : Mendel described numerous traits controlled by individual genes with two different alleles. Taking advantage of our greatly expanded understanding of molecular.
Some of the issues with respect to communication : What were some of the issues with respect to communication and based on this experience, what is harder manage, a team or a group? Why?
Analyze the history of a specific economy : How can a fair test of Rostow's stages model be formulated? Analyze the history of a specific economy to see if such a test can be made.
How you would segment the market to conduct research : Determine how you would segment the market to conduct research for the health care product or service you found. Explain your rationale.
Types of b cell after maturation and functions : 1) What are the two major types of B cell after maturation and functions?
Why and how did hirschman argue : Why and how did Hirschman argue that by putting things the wrong way around, by actually creating disequilibrium, economic development could be promoted?
Major which my major is supervision and health management : You should first identify a topic that is related to your major which my major is Supervision and Health Management,
Describe health care provider with which you are familiar : Describe health care provider with which you are familiar and how that organization should position its offerings. Provide specific example to support response.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd