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Advertising and Promotion
PART 1-
Please respond to the following:
• Use the Internet to learn about Facebook, Twitter, and other "social media." Describe how you see the potential of these tools to help in a marketing campaign for a small business, determine the best possible way to leverage Facebook, Twitter, and other social networking sites to advertize and promote the small business of your choice. Explain your rationale.
• Select a small business with which you are familiar and then determine the best way for that business to stretch its advertising budget. Provide specific examples to support your response.
PART 2-
today companies must decide whether to sell their products directly to their customers via the internet or to use more
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