User Account

All Pages

How would you present the product to the market

Assignment Help Marketing Management
Reference no: EM132040858

Quesytion: Step 1: Watch the Shark Tank video on Better Life Cleaning. (if the link does not open, copy/paste into a URL)

Step 2: Stop the video immediately before Sharks give their decisions.

Step 3: Answer the questions.

All the answers combined should be no less than 250 words

The answers are based out of your marketing ideas, NOT what the Sharks say and NOT what the pitch presenter's information provides.

Refer to your textbook for marketing terminologies and concept to submit marketing-based responses.

Step 4: Resume watching the video if you like.

Q1. Should the Sharks invest? Why, Why not?

This is based NOT on the what happens in the show, but whether YOU think Sharks should consider this pitch a good business investment.

Discuss: (a) product idea, (b) marketability, (c) future growth, (d) investment

Q2. Would YOU invest? Why, Why not.

Discuss: (a) product idea, (b) marketability, (c) future growth, (d) investment

Q3. If this were your marketing idea, who would YOU select as the Target Market?

(a) Who would be the primary target market? How large in number are they according your research?

(b) Who would be the secondary target market? How large in number are they according your research?

Q4. What would be YOUR Product Positioning? Remember, if the product is not CLEARLY different from the existing competition or similar products, consumers will not find the justification to change their behavior to take a risk to try your product.

(a) How would you present this product to the market?

(b) What would you say is the Competitive Advantage?

(c) How would you clearly position the product different from competition, whether it be direct competition or indirect competition?

Q5. How (what media platform) would you communicate? Do not just select Social Media - Social Media is not necessarily the best way to promote for most of the products. What will your promotional message say?

Q6. How would you distribute the product considering your maximum profitability and exposure, as well as customer convenience? Explain your response.

Q7. How would you price the product, considering customer's perception of value, your goal of penetration / selectivity, and in accordance to the product positioning? Explain your response.

Q8. Using your marketing creativity, how else do you think the product can be used? Explain your idea in how this core product can be made into other line extensions (e.g. cereal made into cereal bar, packaged together with yogurt or ice cream for topping, etc.)

Reference no: EM132040858

Questions Cloud

What value is obtained by adding all six of the ss values : The mean (M) and sum of squares (SS) are computed for each cell in the matrix. What value is obtained by adding all six of the SS values?
What value is obtained by adding all six of the m values : The mean (M) and sum of squares (SS) are computed for each cell in the matrix. What value is obtained by adding all six of the M values?
What do you see as the largest potential for losses : Are you covered by a healthcare plan? If so, what do you see as the largest potential for losses if you become ill or injured?
What class rank is the 20th percentile : Suppose there are 400 students in your school class. What class rank is the 20th percentile?
How would you present the product to the market : What would be YOUR Product Positioning? Remember, if the product is not CLEARLY different from the existing competition or similar products.
When you met community leader fran richardson : MSM 6640 :Apply the trans-actional communication model to the above scenario, when you met community leader Fran Richardson.
Provide an expression for calculating : Assuming that the usage is normally distributed, provide an expression for calculating a 98% confidence interval for the mean usage in the March quarter of 2006
Confidence interval for the mean number of home fires : 5460 5900 6090 6310 7160 8440 9930. Find the 99% confidence interval for the mean number of home fires started by candles each year.
Confidence interval estimate of the true average amount : Set up a 95% confidence interval estimate of the true average amount of soft drink in each bottle.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd