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Question 1. Abraham Maslow sought to explain why people are driven by particular needs at particular times. How does Maslow's theory help marketers? How might you use Maslow's hierarchy of needs in marketing cell phones in the U.S. versus Haiti (before the earthquake)? Please develop a marketing research project to gather the data.
Question 2. A large international rental car company decides to develop a customer retention program. The program's goal is to motivate its heavy users to continue being loyal to the company by offering them appropriate incentives. Create a marketing research plan to help the company design the retention program. Specifically, you need to identify:
1. Why this program is important.
2. The type of information the company needs to design the retention program.
3. Where to get this information.
Question 3. You are in charge of all marketing activities in North America for the Italian luxury sports car manufacturer Maserati. Maserati has just introduced a new model that will be competing directly against well-known luxury sports cars such as Porsche, Ferrari, Jaguar, and BMW. How would you position the new Maserati model? How would you establish and support this positioning strategy? Note: Although Maserati equals competitors' performance and design, it is a small company and has less money than competitors for promotion.
Show the importance of communication and information exchange to project success and explain what are the crucial features and elements of effective communication and information exchange in successful projects?
Important information about Data Analysis and Decision Making - What is the process for generating a simple random sample
Rational choice incompeting values and heuristics models - Discuss in detail the competing values model and discuss in detail the judgment heuristics model.
Please discuss the role played by critical and scarce resources in the emergence of a leader.
What kinds of controls are used in your other organization to confirm people are in compliance with the policies and how are the policies enforced
Do you think changing Superior's time off policies will decrease unscheduled time off and beyond reducing occurrences of unscheduled time off, are there any other benefits to offering PTO?
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Determine the impact of Canadian cross cultural issues on change and analyze the impact of resistance to change by a US company working in Canada.
Research the growth of b2b as well as b2c e-commerce and retail sales for the period 2000 to present. Use a spreadsheet to plot the growth of all three.
What threats as well as challenges is Wal-Mart currently facing? What significances did Wal-Mart CEO Lee Scott set in his ‘Wal-Mart- Twenty-First Century Leadership' address (24 Oct 2005)?
Doyle steals Carmen's computer
how can hr manager steve enforce discipline at the workplacesteve an hr manager is in a difficult situation. he has
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