About entering the golf ball market

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Reference no: EM132436938

Callaway is thinking about entering the golf ball market. The company will make a profit if its market share is more than 20%. A market survey indicates that 140 of 624 golf ball purchasers will buy a Callaway golf ball.

In your initial post, answer the following questions:

Is this enough evidence to persuade Callaway to enter the golf ball market?

How would you make the decision if you were Callaway management? Would you use hypothesis testing?

Reference no: EM132436938

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