How would you evaluate the crisis

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Reference no: EM13219121

1. What are the key problem that Gupta should focus on in the short term and in the long term ?

2. How would you evaluate the crisis?

3. How well prepared was Coke India to deal with the CSE's allegations?

4. What is is your recommendation for Coke's communication strategy? Who are the key constituents?

5. Could Coke India have avoided this crisis?

6. What should Gupta do now ?

Reference no: EM13219121

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