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1. How would you describe and define direct marketing?
2. What is the relevance of database marketing and the building of “lists” to make direct marketing more successful?
3. What is meant by RFM analysis and what is the relevance of that type of analysis?
Lifeline, Inc., has sales of $585,000, costs of $273,000, depreciation expense of $71,000, interest expense of $38,000, and a tax rate of 35 percent. What is the net income for this firm?
Jim's Outfitters, Inc., makes custom fancy shirts for cowboys. The shirts could be flawed in various ways, including flaws in the weave or color of the fabric, loose buttons or decorations, wrong dimensions, and uneven stitches.
Why are some employees entitled to overtime and others are exempt from being paid overtime? Explain what job sharing is and how it typically works in terms of compensation and benefits.
Identify the factors that influence a firm’s choice of entry mode. What is the key difference between outside-in planning and inside-out planning?
Eric Wright conducts a dry cleaning business as a sole proprietorship. The business operates in a building that Eric owns. Last year, Eric mortgaged for $150,000 the building and the land on which the building sits. What information about the transa..
What type of process design do they use: Make to Order, Make to Stock, or Batch? What are two items regarding the manufacturing process related to the organization (Nike) that the team finds unique or interesting?
Which of subsequent production plans is better: Plan A-chase demand by hiring also firing; or Plan B-make at a constant rate of 1200 also obtain remainder from overtime.
Business Law---if a company has a patent for a trinket and is in Iowa finds out that a company in California starts making the same type of product with a different name and is selling it on the internet in Iowa can Iowa company demand that Californi..
identify a product that is not a market leader and develop a marketing plan for which the framing effect could be use to encourage consumers to reverse their preferences.
Define entrepreneurship, and cite your definition. Explain how entrepreneurs are likely to face extreme situations while working on their ventures.
Assume the inter-arrival rate for incoming calls during a 1-hour period is 11.0476 minutes. The average service tie on each call is 3 minutes. If there is only one phone operating during the 1-hour period, how busy would the phone be? Also, assume th..
Against OSHA agency's role in the regulation of business and support the stated agreement or disagreement.
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