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How would you describe ambush marketing

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Reference no: EM131541094

Case Study -

For this assignment, you will read a case and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors. Begin by reading the following case, which can be located within the Business Source Complete database of the  Online Library.

Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile.

Then, draft a two-page paper by addressing each of the following items:

  • In your own words, how would you describe "ambush marketing"? Include two examples with your description.
  • What are the advantages and disadvantages (risks and consequences) of ambush marketing?
  • What was Bavaria Beer hoping to achieve through its ambush marketing tactics?
  • Would you consider Bavaria Beer's ambush marketing an unethical practice or simply a competitive strategy? Explain.
  • Can ambush marketing be both intentional and unintentional? Explain.
  • As a leader of an organization, would you allow the practice of ambush marketing? Explain.

Be sure to demonstrate a clear analysis as you address each question. Use APA style to format your assignment.

For assistance in formatting your paper, refer to the Citation Guide. You are not required to complete additional research for this assignment; however, if you do, use APA Style to cite your sources.

Discussion -

Reply 200 words

Are some products too dangerous to be marketed in any circumstance? What regulations, if any, would you place on marketing cigarettes? Handguns? Prescription drugs?

Response 200 words

There's a lot of products that are being sold to everyone that are dangerous, some we already know, and some we have no idea how dangerous they can really get.

For example, cigarettes, we all know that smoking is bad for your health and second hand smoking is even worst. But do we really listen, are the people around us or do we really know what the danger of smoking is? Looking at my friends pack of cigarettes, there is a warning on their, but the warning is very small and it doesn't tell you why and how dangerous a cigarette is.

Some prescription medicines have really bad side effects that are not put on their packages, and the most common side effects are always; nausea , or death. I call these side effects "to the extreme" side effects; are they proven?

People will listen, if all the side effects are proven and if we actually advertise and ensure to tell the users to take them at their own risks.

Attachment:- Case Studies.rar

Reference no: EM131541094

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