How would you classify coca colas target market profile

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Reference no: EM133562221

Problem

Watch the video case study: "Coca Cola The Real Story Behind the Real Thing"

Answer the following questions. Feel free to use other resources to help create robust answers, Please provide references.

Question A. What different product differentiation strategies did coke implement? What worked well? What didn't?

Question B. How would you classify Coca Colas Target Market Profile? How have they segmented their audience? Who is their perfect persona and how have they aligned themselves with those individuals

Question C. How has Coke been able to compete with Pepsi and other brands? how do they differenciate themselves in the marketplace to continue to maintain their marketshare?

Question D. What do you think is the most effective marketing strategy implemented in this video? Can you envision a way to leverage this strategy in the new, modern, digital space? Which one and how?

Question E. What are some digital marketing strategies you can find that Coke has implemented over the past few years? (Feel free to research beyond the video for this)

Reference no: EM133562221

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