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How would you advise tracy to approach the given topics

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Discussion-Feasibility Analysis-Marketing

Tracy, one of your friends, is in the early stages of conducting a feasibility analysis for a small business consulting company. Understanding the target audience and the marketing mix is a mandatory step for achieving success in her new venture. Branding is equally important. In this assignment, you will act as a consultant to Tracy to find the best answers to her problems related to understanding the market and planning and executing the correct marketing strategies.

Tasks:

Respond to the following questions:

• How would you advise Tracy to approach the following topics?

o Market segmentation
o Selection of a target market
o Development of a positioning strategy

• You are familiar with the concept of branding and know that because her company is new, she will have to build a brand from scratch. What needs to be done in this case?

APA STYLE.

Reference no: EM131372269

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