How would we manage conflict with artists

Assignment Help Operation Management

Reference no: EM132099065

Company: Vix Records: "Something for Everyone?"

Topics to consider: Packaging, Versioning, New product launch, Innovation

Case: In an attempt to target additional markets we are considering a massive repackaging program. Compilations and movie soundtracks are more often than not outselling the bulk of our mid-level artist-based records and downloadable singles are killing our CD sales. We are planning to do an ethnicity-based series, age-based series and geographic series.

Strategy Issues:

What are the pros and cons to this new branch of our overall marketing plan?

What issues arise from this kind of segmentation?

How would we manage conflict with artists?

How can we deploy this program cost-effectively?

Will this further hinder our artist's record sales or boost them?

Reference no: EM132099065

Questions Cloud

Farmer fridge product offering : Select the PROs of Farmer's Fridge product offering.

Advantages and disadvantages of direct-response marketing : What are the advantages and disadvantages of direct-response marketing? What are the six steps in the direct marketing process?

Discussion of the csfs chosen for the organization : A discussion of the CSFs chosen for the organization/segment – Why were these particular factors selected?

About yourself your assessment on your personality : What are three things you learned about yourself your assessment on your personality?

How would we manage conflict with artists : In an attempt to target additional markets we are considering a massive repackaging program. How would we manage conflict with artists?

Examples of successful corporate entrepreneurship : Give 4 examples of successful corporate entrepreneurship. What key factors for success are common among all these accounts? Which are unique?

Dissatisfaction or unhappiness of the employees : List as many aspects of a job as you can think of that would increase the likelihood of dissatisfaction or unhappiness of the employees.docx

The plan acronym as guide to effective communication : Create a positive outcome with customers, a person should use the PLAN acronym as a guide to effective communication.

Why kanye west is still speaking throught the wire : A paraphrase of Eric Harvey. Music Critic. "Let Me Get My Ideas Out: Why Kanye West is Still Speaking Throught the Wire.

User Account

All Pages