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Assignment
Using The Rock Insurance Case study in a previous module, answer the following questions. Integrate what you read in Part one of The Definitive Guide to Social CRM in your answer:
Start Developing a Social Media Plan for The Rock Insurance Company:
Format (also see grading rubric):
I. Develop a final profile of the target customers that The Rock Should focus on for the future.
II. Technographic Profile building: In addition to the reading in the Goldenberg book, read this https://catapultrpmfrontier.blogspot.com/2012/07/segmenting-customers-by-technology.html (Links to an external site.)
In 2-3 paragraphs, determine whether or not this would be beneficial to The Rock.
III. How would The Rock set goals for their Social Media Campaign?
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