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How would businesses use direct marketing tools

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Reference no: EM131947486

Before engaging in the discussions each week, please read/view all of the readings and resources provided in the unit.

Pick an industry outside the one featured in this unit's video. How would businesses in the industry you selected use direct or interactive marketing tools?

Armstrong, G., & Kotler, P. (2017). Marketing: An introduction (13th ed.). Boston, MA: Pearson Education, Inc. *This book is available through the VitalSource link provided on the Course Information page.

Chapter 14- Forms of Direct and Digital Marketing, pp. 432-455

Armstrong, G., & Kotler, P. (2017). Marketing: An introduction (13th ed.). Boston, MA: Pearson Education, Inc. *This book is available through the VitalSource link provided on the Course Information page.

Chapter 14- Direct, Online, Social Media, and Mobile Marketing, pp. 428-433

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The interactive marketing tools include certain technology-based methods used in the marketing which were not available before one decade or two decades or even before. For instance, the use of mobile phones for handheld devices focused marketing campaigns or mobile marketing was not conducted by the marketers 10 years before. It was not possible for the people to get access to the digital technology using their handheld devices or a frequent basis in the history.

Reference no: EM131947486

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