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Assignment: Test Market Research
Read the assigned sections in Chapter 9 as well as Chapter 10 in your textbook, and in your initial post address the following:
• How will you select a test market for the product you are launching? How does this test market reflect your overall target market?
• How does the test market reflect the promotion, distribution, and pricing strategies you have researched?
• How is this test market susceptible to any particular industry trends relative to your product?
Attachment:- Blog-Ford.rar
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