Reference no: EM133048654
With the continued globalization of our economy and the growth of global brands, sales personnel must take a global perspective. For this assignment, assume you are selling your focus product(Canon Cameras) in another country and explore the challenges of selling in that country. The insight gained from completing this assessment will also be beneficial in selling to a diverse population in the U.S.
The country selected is Sweden.
-What challenges would you face in selling in this country? AT A MINIMUM, address the following:
a. What languages are spoken and how will you deal with the language difference?
b. How does conducting business and the business etiquette differ from the U.S. and how will you demonstrate proper etiquette to avoid offending your foreign prospects?
c. How do the country's cultural traditions and customs differ from the U.S.? How will you demonstrate your respect for those cultural traditions?
d. How does the country's access to and use of technology differ from the U.S. and how will this affect your ability to locate and connect with prospects?
e. What religions are practiced and what effect, if any, will this have on your sales approach?
-How would you adapt your sales strategy for prospects in this country? Based on your understanding of the culture and their buying behavior, discuss the following:
a. What changes, if any, would you need to make to your communication style? If your communication style will remain the same, explain why.
b. What differences in buyer behavior would you expect?
c. Given the differences in the way of doing business, how would you adapt your approach to generating prospects?
d. What changes, if any, would you need to make in your customer approach? If your customer approach will remain the same, explain why.
e. What changes, if any, would you need to make in negotiating buyer concerns? If your negotiation approach will remain the same, explain why.
f. What changes, if any, would you need to make in your choice of closing method? If your closing method will remain the same, explain why.
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