Reference no: EM131315305

Discussion Topic:

For a business to acquire new companies, it is very important and vital to analyze and assess important issues that may arise in a way that will affect the operations of the two companies. In general, it is very important to consider some important issues as the communication plan, the culture of the two companies, how to achieve integration in the two companies, how cultural unity of the two companies can be achieved and also the objectives of the two companies. The named above issues are very important in making sure that the organizational goals and objectives are achieved (Ricardo, 2008). If in any case the Martinetti Company acquires the Sand Coast Resort, it will be advantageous to both Martinetti and the Sand Coast resort since their share values would increase.

Our promotional goals include the following. To come up with a strategy that maximizes important resources from both the two companies, to advertise the products produced by both the two companies using media which has the strongest effect in the market, to make sure there is the integration of leadership in both the two companies and also to maintain employees who are performing well in both the two companies, getting new customers for the two companies in both Singapore and Italy, to ensure that Sand Coast Resort's brand name is maintained in the market, to use the promotional tools that are available and affordable and finally, to ensure that high quality service is produced by both the two companies. There is also the plan of coming up with a media plan that is very effective and can be used to ensure that there is good communication with international customers (Smith, 2014).

References:

Smith H. (2014) .Factors to consider when a company acquires another new company: Promotional Goals and Strategies. Retrieved from Marketing Journal, 2016

Ricardo A. (2008).Martinetti's Acquisition of Sand Coast Resorts. Retrieved from Journal of International Marketing, 2016

Instructor Question (This is what I need a responce to:)

Thank you for your response. So, coming up with the "right" strategy as indicated in your post, what is your plan?

Strategic planning, when done right, is not simple. It is actually very comprehensive and complex. However, in order to effectively develop it, communicate it, and weave it into the fabric of your organization, you need to adopt a simple framework that everyone can easily understand. We believe that the entire process can be broken down into five essential questions as follows:

KNOW YOUR AUDIENCE!
Who are we?
How do we plan to get there?
Where are we now?
How will we know when we have arrived?
Where do we want to go?
Will this work?