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How will the marketing team agree on a new image

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Reference no: EM131433209

Assignment: MANAGING ORGANIZATIONAL CHANGE

Abstract

Recently it has been announced that two powerhouse motorcycle industry leaders will join forces.Harley Davidson, was established in 1903 and is known primarily as an American motorcycle manufacturer icon. They have decided to join forces with Honda Motor Company. Honda is a Japanese manufacturer of motorcycles as well as automobiles, aircraft and power equipment. The goal of this instrument will be to identify key issues with combining forces as well as specific steps the management teams will need to take in order to have a successful transition implemented. We will explore strategies for team building surrounding benefits of a cohesive group. We will apply methods to improve negotiation, skills and lastly we will address skills necessary to manage serious confrontation.

5 real life scenarios for conflict.

1) How will the groups come together to combine cultural differences including language barriers
2) How will the marketing team agree on a new image? ie: HD's nostalgia vs Honda's diverse platform
3) How will leaders deal with cost cutting measures and hostile employees who resist changes?
4) How will the team deal with global competition?ie: agree on new models

Performing Stage: Each Member needs to take look at the real like scenarios and write about solutions using Tuckman's 5 methods of Team Building.

Apply methods to improve negotiation, skills and address skills necessary to manage serious confrontation.

Reference no: EM131433209

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