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How will the company create value for customers

Assignment Help Marketing Management
Reference no: EM13853459

Product for the marketing plan: CHICK-FIL-A MAPLE WAFFLE

Areas to work on

Marketing Strategy

The marketing strategy that helps you creates customer value and relationships. How will the company create value for customers in order to capture value in return?

Value Proposition:What 3 benefits will the product promise to deliver? Answer the customer's question of "Why should I buy your product rather than a competitor's?" Also, develop a tagline/slogan for the product.

Differentiation, Positioning, and Branding: Describe the D&P and branding strategy for product.

Pricing: Provide an explanation and rationale for decisions on pricing.

Place(ment): Describe the distribution strategy for this product.

Promotion: Identify at least 3 promotional tools to be used as part of this strategy.

6. Action programs

Concrete marketing actions that you plan to take within the first year.

Reference no: EM13853459

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