How was the product introduced to the market

Assignment Help Marketing Management

Reference no: EM13820176

Assignment Objectives-

Critically evaluate the role of business in society

Assess the role and nature of entrepreneurship

Part 1: Product Idea

Using your product example from the previous Discussion Board post, begin your paper with the following:

What is your product, and why do you feel the product you have selected is innovative within its industry?
How was the product introduced to the market, and which approach was used-entrepreneurship or intrapreneurship?
Give a brief description of some advantages, disadvantages, or challenges resulting from using the particular approach?

Part 2: Business Model

Then, create a scenario that illustrates what might have happened had the following occurred:

The intrapreneurial product been brought to market through entrepreneurship.
The entrepreneurial product been brought to market through intrapreneurial means.
Explain the different risks, skill sets, organizational assets, funding, and keys to success that would have been necessary to accomplish this different approach.

Reference no: EM13820176

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