Reference no: EM131634824
Assignment: Ad Campaign
Read this week's required article: "How Companies Can Get Smart About Raising Prices".
In a three- to four-page paper (not including the title and reference pages):
•Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.
•Explain how a specific pricing strategy will allow you to raise the price on your product successfully.
You must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook. Your paper must be formatted according to APA style as outlined in the Ashford Writing Center.
Required Resources
Required Text
1. Read the following chapters in your text, Managerial Marketing: James Finch
Chapter 9: Product and Service Decisions
Chapter 10: Pricing Strategies and Tactics
Chapter 11: Promotions: Integrated Marketing Communication
Articles
1.Ailawadi, K. L. (2013, Jul 21). How companies can get smart about raising prices; marketers too often do precisely the wrong things, alienating customers and getting little return. Here's how they can do it right. Wall Street Journal (Online). Retrieved from the ProQuest database.
2.Mohammed, R. (2012, Jan 31). J.C. Penney's risky new pricing strategy. Harvard Business Review. Retrieved from the ProQuest database.
Recommended Resources
Articles
1.Ziethammer, R. (2006). Forward-looking bidding in online auctions. Journal of Marketing Research, 43, 462-476. Retrieved from EBSCOHost.
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