Reference no: EM131275365
1. Foundersuite, Quirky and Unassumer are Web sites that provide access to ________.
feedback on business ideas
market research
landing pages
surveys
prototyping services
2. Three commonly utilized methods for determining product/service demand are ________.
analyzing the financial performance of other businesses, talking face-to-face with potential customers, and assessing target market attractiveness
assessing target market attractiveness; utilizing online tools, such as Google AdWords and landing pages; and calculating total startup cash needed
assessing the overall financial attractiveness of the proposed venture, talking face-to-face with potential customers, and assessing industry attractiveness
assessing industry attractiveness; library, Internet and gumshoe research; and talking face-to-face with friends and family
talking face-to-face with potential customers; utilizing online tools, such as Google AdWords and landing pages; and library, Internet and gumshoe research
3. The Partnering for Success feature in Chapter 1 focuses on start-up incubators and accelerators. According to the feature, participating in a start-up incubator or accelerator is an excellent way to ________.
prepare for a job in a major corporation
gain access to mentors, partners and investors
prepare to become a franchisor
learn how to conduct an industry analysis
learn how to write a business plan
4. The two primary areas to consider in organizational feasibility analysis are management prowess and resource sufficiency.
True
False
5. Which of the following is an example of how to encourage creativity at the organizational level?
Make no attempt to hire creative people.
Elevate creativity's importance throughout the organization.
Promote a mentality suggesting that the best solutions to all problems have already been found.
Maintain a "stiff" organizational culture with no room for different behaviors.
Pigeonhole employees; keep them in the same job for years.
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Many people are so frightened by globalization
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How to encourage creativity at the organizational level
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