How to communicate with your target audience

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Assignment:

You are the Marketing Manager of a new tutoring agency in a local market (Western Washington). Your target market is affluent married couples with school-aged children.

You have been tasked with:

  • Determining how to communicate with your target audience
  • Advertising your company's services and promoting your agency
  • Training a sales team
  • Learning what the market will bear for pricing

Using concepts covered (in 3-6 paragraphs), clearly explain what you would do to achieve each of these goals. Justify your reasoning, and be clear in your logic.

Reference no: EM133211461

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