User Account

All Pages

How to carry out strategic marketing analysis

Assignment Help Marketing Management
Reference no: EM131545989

Assignment: Strategic Marketing Tasks

A range of potential new clients has expressed an interest in working with TMS based on the information pack you provided. They would like some further information to understand how strategic marketing analysis may be carried out.

You have been asked to design a short training session for prospective clients, to develop their understanding of strategic marketing analysis. Your session must cover the following topics:

a) an evaluation of approaches to internal environmental analysis

b) an evaluation of approaches to external environmental analysis

c) an explanation of how internal and external analyses are integrated.

d) produce your notes for the training session and have appropriate hand-outs for the clients detailing the topics covered.

e) Prepare a presentation delivered capable of delivering to the assessor and peers supported by appropriate, high quality handouts.

f) record an ‘online training session' using learning technologies, such as audio/video, screen capture software or use of mobile technologies.

g) demonstrate learners' understanding of how to carry out strategic marketing analysis including a range of both internal and external approaches and how the two integrate together.

Reference no: EM131545989

Questions Cloud

Find total cost-total revenue and total profit : Find total cost, total revenue and total profit.
What is the optimal leverage ratio under new tax regime : Suppose the new government plans to increase the tax on dividends from 20% to 30%? What is the optimal leverage ratio under new tax regime?
Discuss how these items affect overall strategy : By Saturday, June 24, 2017, submit your answers to the discussion questions given below as Part 1 and Part 2 to this Discussion Area.
Breweries hold the acceptance until maturity of discount : Do you recommend that Inca Breweries hold the acceptance until maturity of discount it at onceinteh US bankders acceptance market?
How to carry out strategic marketing analysis : Demonstrate learners' understanding of how to carry out strategic marketing analysis including a range of both internal and external approaches.
Personal and one professional smart goal : Share one personal and one professional SMART goal. How will accomplishing these improve your life?
Estimate the present value of project : Pegasus Inc. wants to estimate the present value of project X. What is the most you would be willing to pay for the rights to the project?
Create an implementation plan for the integration of a mis : Assume you are going to conduct some research in the field of toy making. What are some of the items for which you would want to collect data?
Net benefits for the project using the analysts predictions : New City is considering building a recreation center. Calculate the present value of net benefits for the project using the analysts’ predictions.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd