How to approach the negotiation

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You have been working as an assistant winemaker for 5 years at the salary of $65,000 annually. You have a comprehensive benefits package and 4 weeks paid vacation. You have been give annual schedule raises that have matched the inflation rate. With your experience, you would like to ask for a raise to at least $72,000. You have also been searching for a new position and have been offered a position at a nearby company for $70,000. Additionally, three of your colleagues have left the company recently to pursue other positions. What would you suggest on how to approach the negotiation? Please comment on goal, batna and relationship.

Reference no: EM132690027

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