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How the social media is useful in creating the brand loyalty

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Reference no: EM132221682

These are the research questions those are going to be addressed and discussed in this study.

• What are the best ways to implement the marketing communication mix to transfer the proper brand message to the customers effectively?

• Which integrated marketing communication tools are effective for the fashion industry?

• How the social media is useful in creating the brand loyalty and increasing the brand performance of Zara?

• How to increase the emotional relationship and trust of the customers towards the company called Zara? (Deitel, et al, 2001)

Reference no: EM132221682

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