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The Sea Wharf Restaurant would like to determine the best way to allocate a monthly ad- vertising budget of $1000 between newspaper advertising and radio advertising. Manage- ment decided that at least 25% of the budget must be spent on each type of media, and that the amount of money spent on local newspaper advertising must be at least twice the amount spent on radio advertising. A marketing consultant developed an index that mea- sures audience exposure per dollar of advertising on a scale from 0 to 100, with higher val- ues implying greater audience exposure. If the value of the index for local newspaper advertising is 50 and the value of the index for spot radio advertising is 80, how should the restaurant allocate its advertising budget in order to maximize the value of total audience exposure?
a. Formulate a linear programming model that can be used to determine how the restaurant should allocate its advertising budget in order to maximize the value of total audience exposure.
b. Solve the problem using the graphical solution procedure.
The supervisor at the precision machine shop wants to determine the staffing policy that minimizes the total operating cost. The average arrival rate at the tool crib, where tools are dispensed to the workers, is 5 machinists per hour.
The Lake Charles location would increase system transportation costs by $50,000 per year, the Houma location by $60,000 per year, and the Gulf Port location by $29,600 per year
In regards to responsive organizations and agility, how is Nestle Managing Technology and Innovation? Why and use an example to support your response. You may or may not need to do additional online research.
Explain the steps needed for a successful selection of software.
What role can internal marketing play in enhancing the effectiveness of both planning and implementation?
Which of the following is most accurate when describing the management thinking that emerged as a result of the Hawthorne studies?
With the following information, compute the throughput time and the manufacturing cycle efficiency: Wait time 12.0 days Inspection time 0.9 days Processing time 3.5 days Move time 0.2 days Queue time 2.0 days
Operational Management at Dublin Airport
Discuss the many costs that businesses face today. Is it always practical to test new ideas via a 'real life' study - with participants, facilities, etc? If not, how can a simulation be utilized to test ideas while keeping costs manageable?
Develop an idea for a new business and conduct a feasibility analysis. Please be as creative as you like in the development of your idea (but as careful as you can be in your analysis of that idea).
Your MNC is expanding its operations to South America (Brazil, Argentina, Chile, or Columbia). The subsidiary in South America will be manufacturing automobile parts.
Jude Strohsal can't bear to see her lawn all dug up, so she has decided to visit her mother on the day the work is to be done. Jude wants to return home at 6:45 p.m. What is the probability the work will be complete when she arrives home?
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