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The market research director for Disney Cruise Lines has just recieved a call from the marketing manager for the cruise line. She wants to know how the new advertising campaign is being recieved by current customers. Design a research study for this reserch. Be sure to use the research process. Include a problem definition and research design.
Write a report in 1400-1500 words count total
Begin your report with an External and Situational Analysis. Your focus should be on the Corporate Company and the new brand or product development extension or brand extension or launch of an existing brand.
Choose the product or service you would like to introduce to marketplace. It may be from the existing company or a new concept.
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