How the move will fundamentally shift the playing field

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Question 1: Using the the Ikea company identify a potential game-changing move that you believe will create a sustainable competitive advantage.

Question 2: This potential move should represent a possible new move the company should consider for creating even more competitive differentiation. In other words, it should not be a specific move that the company has or is currently implementing.

Question 3: Briefly summarize how the move will fundamentally shift the playing field to the company's advantage and beat the competition.

Question 4: Explain which of the four positioning categories described by Sherman (Breakaway, Reverse Positioning, Blue Ocean or Disruptive Innovation) best describes the move, and why.

Reference no: EM133508557

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