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How the internet impacts consumers by offering benefits

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Reference no: EM132644210

Question 1. Explain how the Internet impacts consumers, businesses, marketers, and society by offering significant benefits as well as challenges.

Question 2. Identify and analyze the critical factors affecting social marketing, including infrastructure, software availability, political and legal environment, cultural values, and social attitudes toward technology.

Question 3. Design marketing programs for social media by identifying and selecting the most appropriate methods given the company's external environment and internal resources.

Question 4. Identify and implement social media strategies for identifying and targeting online customers.

Question 5. Identify the key social media strategies used for selling online.

Question 6. Describe and utilize the most effective integrated marketing communications (IMC) tactics online.

Question 7. Identify key social media metrics and apply them for assessing the efficiency and effectiveness of social media marketing activities.

Question 8. The core value for this course will be "community" and it will be evaluated based on the quality of all written assignments and particularly the project, as well as in a separate discussion in module #6.

Attachment:- software available.zip

Reference no: EM132644210

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