Reference no: EM132798751

The role of innovation in the hospitality industry and your readings have highlighted the various approaches that companies use to truly impress their guests and differentiate themselves from competitors. The purpose of this work is to research and discuss the importance of innovation in the hospitality industry and compare the inventive ways that hospitality business improves the guest experience through service innovation.

Select two guest service innovations that have revolutionized the hospitality industry in the last 20 years. Then, discuss the evolution of each innovation and research at least two companies in the hospitality industry that have implemented each of these innovations to transform their guest service and experience. You may select to research a hotel chain, restaurant, cruise line, lodging facility, or even a casino. In 1,000-1,250 letters, examine and include the following components in your question

1. Brief background and description of each innovation and how it was introduced into the hospitality industry.

2. A discussion of the impact of each innovation for the hospitality industry with respect to guest service or experience.

3. Analysis of how the innovation has evolved or grown since its inception and how you predict it will continue to evolve with current trends and technological advances.

Include at least three relevant references in this assignment.