Reference no: EM131792490

Assignment

TASK 1

You have been given a marketing plan on "VTI Diners" in Appendix A. Read it thoroughly. You are required to develop specific marketing strategies and tactics in accordance with the organisation's overall marketing objectives.

You are required to summarise the following from the given marketing plan:

a) Marketing vision and goals
b) Marketing needs, trends, description and segmentation
c) Core marketing and product/service strategy
d) Sales strategy, advertising and promotions including any strategic alliances
e) Describe how these strategies are in line with overall strategies
f) Conducting a SWOT analysis with a business of similar nature
g) Develop set of marketing objectives to improve SWOT analysis
h) Discuss all legal and ethical requirements and considerations while developing a marketing plan.
i) The above strategies should include scheduling, costing, accountabilities and person/s responsible.
j) Any takeovers or franchising for possible expansion in marked.
k) Conduct a risk analysis of the marketing plan

TASK 2

You are required to present the summary of the marketing plan attached in Appendix A along with findings you have reported in Assessment 1 to your training group and assessor. You can use any method of presentation of your choice.

You are also required to submit a hard copy of your presentation to the assessor for documentation evaluation. You should present your marketing plan with confidence and being knowledgeable. You must be flexible and confident enough in responding to queries and feedback.