Reference no: EM13678833
The company that you would like to select would be Chrysler. The product or brand you would be selecting would be the 2015 Chrysler 300 Limited. The Chrysler brand, with its ambitious American ingenuity, continues to stand for substance and style. At its core are the hallmarks of quality, design, craftsmanship, performance, efficiency, innovation and technology, all at a very affordable price".
The new 2015 Chrysler 300 Limited is an brilliant mixture of sculpted curves, highly developed lighting, valiant wheels and an insistent stance. Features state of the art LED daytime running lamps and vivid new front and rear fascias effect in a proud, contemporary existence resembling nothing else on the road as well as a remarkable crash rating.
Customers however, do look as if to think the brand is too luxurious priced in comparison to its competitors. One competitor of Chrysler would be Cadillac and the reason behind that selection would be because of the fact that they are both considered to be in the same luxury vehicle class.
In this proposal, an introduction to the marketing of Chrysler would be a Dr. Dre Edition 300 that would feature beats audio sound system programmed with all of Dr. Dre's Music, custom paint, and custom rims.
The price would be $50, 000.00 with $5,000.00 donated to a charity of your choice which would be a first for the company in a long time.
Chrysler would offer this as a first of its kind besides the Motown Edition. The understanding of how the four P's are linked for the proposal pitched in this individual project would be to pitch a product yet at an affordable price that the customer would purchase with some sort of incentive.