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Discussion
Think about a branded product (e.g., Ivory soap, Crayola crayons, Chiquita bananas, Tide Detergent). Now, think of a branded product (not listed above) and research the brand and analyze how the company has managed the brand's product life cycle (PLC) over the years. What type of strategy are they using? Do you think that the product described by other students will be successful long term? Explain why or why not.
Your discussions should include theory based upon product and branding strategy. Academic journals and peer reviewed articles should be included in your discussions.
If its stage game has exactly one Nash equilibrium, how many subgame perfect equilibria does a two-period, repeated game have? Explain.
What issue in channel conflict might arise for Dells current distribution agreement
In the 1990s, DVDs replaced audiocassettes and floppy disks as the storage media of choice for music and computers. At which stage of the product life cycle is the DVD today?
As you finalize the project deliverable, the marketing plan, complete the following: Is globalization a good move for the company? What is your rationale behind this decision? What geographic location should be a target for global expansion
reviewing the latest sales figures in his dallas office in july 2003 james keyes president and ceo of 7-eleven inc. was
Technology has drastically altered the consumer buying behavior, today as consumers we have the luxury to browse and shop virtually anywhere at anytime. What are your thoughts on being able to shop 24/7 virtually?
1. from the e-activity imagine that you are pitching your favorite social media site to the ldquoshark tankrdquo panel
1.Explain how the four Is of services apply to a Marriott Hotel.
Under what circumstances should super-abled athletes be allowed to participate in sports? What are some pro's and con's that come with this decision? What marketing implications does this have for the sporting organizations involved?
How can we consider Jimmy Buffett fans as members of a reference group? A brand community? 2 Refer to your responses to question 1. What kind of opportunities does the existence of the Buffett community.
Take a detailed account of the relevant factors relating to the business environment and use some academic text AND journal article references to underpin and justify your arguments
Consider the statements "Ad pretesting is often an unnecessary waste of marketing dollars" and "Ad pretesting provides an important diagnostic function for marketers as to the likely success of an ad campaign."
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