Reference no: EM132306595
Marketing U.S. Products Abroad
Overview:
In this assignment, you will explore the international marketing of a U.S. restaurant. You will explain how the company addressed the socioculture, political, legal, and ethical challenges in any of the countries in which it operates.
Instructions:
Choose a favorite restaurant that operates internationally. McDonald's, Subway, Dunkin' Donuts, Kentucky Fried Chicken, IHOP, or Applebee's all operate in multiple countries or you can choose a different restaurant that you know operates outside of the U.S.
Referencing any non-U.S. country in which the company operates, explain the challenges that the company faced in the areas below. For example, if you chose McDonald's, you can address sociocultural challenges they faced in India and political challenges they faced in Russia; the countries can be different while the company remains the same.
o Socioculture
Regional tastes affecting the menu. Include a link or image of the menu reflecting how the company addressed the local tastes of the region.
Cultural etiquette, customs, and protocols
o Political
Local, regional, or national political considerations
o Legal
Laws or legal customs different from those in the U.S.
o Ethical
Environmental issues
Safety standards
Workplace conditions and policies
LSC105 - Elements of Organization
Unit 3 Assignment
Requirements:
APA format using the template you created in CIS112.
o Times New Roman, 12 pt font
o Double-spaced
o Normal margins
500-750 word count, excluding the title and reference pages.
Include at least 2 references used to find the information.
For each reference on your references page, provide the following:
o Author
o Title
o URL
For example:
Author, A. A., & Author, B. B. (Date of publication). Title of article. Title of Online Periodical, volume number(issue number if available).
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