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How the airline business employ the TPS concepts

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Reference no: EM132461252 , Length: 15 pages

Essay writing guidelines Reading the assigned case (Spirit Airlines) and three articles, write an essay about stressing on the following points by giving evidence from the articles:

Guidelines: Use the three parts essay style:

Introduction: Brief about the airline industry and the challenges faced by the increased competition

Discussion: Answer the following Questions:

Question 1- How the airline business employ the TPS concepts?

Question 2- Draw a profiling for Spirit customers' as an LCC customers (use "Creating a prediction model of passenger" article.)

Question 3- According to "Voice of airline passenger" article, how customer satisfaction is measured in the airline business?

Question 4- Why the airline invests in travelers' membership schemes? What are the benefits for both parties (travelers and the airline)? (Use the FFP article here.)

Conclusion: Based on your readings, what can spirit do to increase customer satisfaction and build customer loyalty (use "Voice of airline passenger" article as a reference here)

Writing guidelines: - Essay should follow Harvard referencing/ citation style - Page limit is 15 pages with referencing - Use 12 Font for text and 14 for the headlines. - giving evidence from the articles and assigned case don't use any other references.

Reference no: EM132461252

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