Reference no: EM132195125

A perpetual mapping is a visual representation of how target customers view the competing alternatives. Dallas, Texas age range, 18 to 50 the population of Dallas, 5.5 million people 50% were between the ages of 25 and 60 55% of population earns between $35,000 and $75,000 a year 56% of the population was married and many of them had children Santa Fe Grill, the restaurant age between, 18 and 49 Conducted 3 surveys 1st survey: information from current customers of Santa Fe Grill 2nd survey: information from customers of the primary competitor, Jose's Southwestern Cafe 1st survey: data from employees who worked for Santa Fe Grill Over a period of two weeks, a total of 405 customer interviews were completed—152 for Jose’s and 253 for the Santa Fe Grill, 77 questionnaires were completed. Type Number Percent Total households 452,000 100 Family households 267,000 59 With children under 18 years 137,000 30 Non-Family households 185,000 41 Householder living alone 148,850 33 Householder 65 years 29,570 7 Households with individuals under 18 years 157,850 35 Households with individuals 65 years 74,250 16 Average household size 2.6 people Average family size 3.4 people Gender and Age Number Percent Male 599,000 51 Female 589,000 49 Total 1,188,000 Age Nummber Percent Under 20 years 98,800 29 20 to 34 years 342,000 29 35 to 44 years 184,000 16 45 to 54 years 132,500 11 55 to 59 years 44,250 4 60 years and over 13,000 11 Median Age 873,000 74 (years)32 18 years and over