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Global Marketplace
Counterfeiting and the Global Marketplace
1. Describe how some of the benefits of globalization have actually hurt businesses whose products are widely integrated in international markets. Do you think globalization itself will sustain the problem of counterfeits?
2. Do you think companies can protect themselves from the threat of counterfeits? Why or why not? If so, how?
Clear and concise explanation of the respective organization and its competitive context. Comprehensive analysis of all relevant issues - Demonstrated understanding, logic and reasoning evidenced in report.
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The overall purpose of this assignment is to build your understanding of the consumer and how an understanding of consumers is a key input to the development of an effective (the right type) and efficient (minimal or no waste) marketing mix strate..
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