How social marketing differs from commercial marketing

Assignment Help Marketing Management

Reference no: EM133410860

Questions:

1. some of your colleagues are not familiar with social marketing. explain how social marketing differs from commercial marketing and other program planning approaches traditionally used in health promotion and public health?

2. Describe the social issue and focus of the social marketing campaign in the scenario?

3. what could a purpose statement for the social marketing campaign in the scenario?

4. In order to utilize the systematic social marketing planning process, you and your team recognize that you must segment your population. Explain two types of segmentation that you could use to determine the priority audience for social marketing campaign in the scenario. - should identify two different types.

5. Before developing you campaign, your team does research to explore reviles social marketing efforts related to your campaign's focus. Explain why it is important for practitioners to review prior efforts when planning a social marketing campaign. Describe what information you and your team should determine from this review?

Reference no: EM133410860

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